Bit Milano , February 9-11, 2025, fieramilano (Rho)

BIT 2025

News

Highlighted

BIT 2025, the unmissable exhibition looking to future of travel

As the tourism industry looks back on a summer dominated by international visitors, the spotlight is already on BIT 2025, a unique opportunity to identify segments and targets to f ...

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News

Tailor-made luxury is the food and wine journey of tomorrow

Acetaia Leonardi, a historic balsamic vinegar brand, is expanding its presence in Italy's Food Valley with innovative initiatives that go beyond traditional tours.

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Trend

Between luxury and open air, summer has been slow and cultured

From Jorit's murals in Naples, to Dolce & Gabbana's creations in Milan, from glamping to the Viking churches of Norway and the fortified cities of Morocco, it has been a slow summe ...

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Press releases

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BIT 2025: the International Tourism Exchange confirms itself as a reference point for anticipating travel trends

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Press release

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...

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Press release

Press kit BIT 2024

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Events

Attend our training events and stay up-to-date on the world of tourism.
Here are the main topics of discussion.

 

Top trend
Eco tourism
Artificial and generative intelligence
Tool Box
Job & tourism
Startup innovation
Experiential tourism

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